After lacklustre response, Apple pauses production of the iPhone XR

08 November, 2018, 04:16 | Author: Lynette Payne
  • Report: Apple cancels iPhone XR production boost

Apple began shipping the iPhone XR on Oct 26 after two weeks of pre orders. Similarly, with iPhones no longer launching on a set schedule these days (with last year's iPhone X launching in November and the iPhone XR launching in late October of this year), a random 12 week snapshot of iPhone sales is not almost as instructive as it was years ago.

Last year, Apple had to face one of the most controversial year endings when the infamous performance throttling feature was discovered to bog down older iPhones.

A report by the Nikkei financial daily fueled concerns that the iPhone XR was facing weak demand just days after it went on sale.

Apple shares sank as much as 4.5% Monday following a report that the tech giant has scaled back production orders for its new entry-level iPhone XR model.

The publication claims Foxconn will now produce ~100,000 less units per day, a notable 20% - 25% drop versus the former outlook.

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The Nikkei, citing supply chain sources, said Apple had also asked smaller iPhone assembler Wistron Corp to stand by for rush orders, but the firm would receive no planned orders for the iPhone XR this season.

Piecing the details of the report together, it all appears to imply that more would-be iPhone buyers are opting to save the additional money by purchasing the older iPhone 8 or iPhone 8 Plus instead of the newer iPhone XR.

Separately, Apple's stock was downgraded for the second time since its earnings report, this time by Rosenblatt Securities, which said it has lowered its expectations for iPhone production and shipments, CNBC reported here on Monday. "The utilization for the XR production is not reaching its maximum capacity now", another source said.

Indeed, it was widely hailed as the unexpected hit of Apple's 2018 iPhone event. However, the update also brought the Performance Management for the battery to iPhone 8, iPhone 8 Plus and the iPhone X. The feature is enabled by default and will start throttling performance as soon as it detects a drop in consistency from the power reserve.

Apple stock closed down 2.8% on Monday, to $201.59 per share, the lowest level since August 1.

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