Amazon drops its $25 free shipping minimum for the holidays

05 November, 2018, 23:03 | Author: Kathy Ellis
  • David Paul Morris  Bloomberg  Getty Images

Typically, Amazon has a $25 minimum order amount for non-Prime members to get free shipping.

In its new announcement, the company again made the case for its flagship membership program, disclosing for the first time that more than half of U.S. Prime members live in an area served by the company's expanding same-day Prime Now delivery service. Even though over half of all United States households now have Prime memberships, Amazon would undoubtedly like to convert even more consumers to paid subscribers.

Prime Members already get free shipping. but they'll get a holiday perk, too. Amazon spent more than $7 billion on shipping in the fourth quarter a year ago, before subtracting the shipping fees it collects from customers.

Consumers have long heralded Amazon for its free two-day shipping for Prime accounts on eligible items, prompting other big-box retailers such as Target and Walmart to offer free expedited shipping during the holiday season as well.

Samsung might drop the iris scanner on the Galaxy S10
The company had recently posted a teaser of its Samsung Developers Conference which is to be held on November 7 and November 8. Mass production of the GM1 and GD1 image sensors is expected to start during the fourth quarter of this year.

The credit ratings agency noted that in the fourth quarter of 2017 alone Amazon's shipping costs amounted to $7.4 billion.

Also new for this year, Amazon will be offering Black Friday customers the chance to use Augmented Reality (AR) inside its iOS and Android apps to visualise products to help work out whether a household product will fit - without a tape measure.

The National Retail Foundation forecasts holiday retail sales will climb by up to 4.8% compared to a year ago. For instance, Amazon's non-Prime free shipping program includes hundreds of millions of items, far more than Walmart's entire online selection of over 75 million. The company usually sets the final date toward the end of the season.

And Prime members will be able to take advantage of Prime Wardrobe which is essentially a try before you buy service from the retail giant. Amazon is making more than three million items eligible for same-day delivery for the holidays.

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