The Only Loser at Apple’s Latest Event Is Your Wallet

13 September, 2018, 11:27 | Author: Lynette Payne
  • How to watch Apple's 2018 iPhone keynote announcement - Stream, schedule, info

Even the fact that Apple discontinued last year's iPhone X shouldn't come as much of a surprise given that the new iPhone XS seemingly serves as an entry-level option for consumers eager to pick up a new device without necessarily breaking the bank.

After weeks of speculation, Apple confirmed today that it is calling its new devices the iPhone XS and XS Max - and even accidentally leaked the information hours ahead of launch.

The iPhone XR starts at $749 for 64GB of storage; the iPhone XS at $999; and the iPhone XS Max at $1099. Sitting in between the iPhone XS (5.8 inches) and iPhone XS Max (6.5 inches), the iPhone XR features a 6.1-inch display with a resolution of 1792x828, with a pixel density of 326ppi. But rather than using OLED technology, Apple has opted for a standard LCD screen. This model doesn't have the pressure-sensitive 3D Touch feature as its more expensive siblings, and its display screen contains a lower quality "Liquid Retina" LED display than the "Super Retina" displays. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more.

The iPhone Xr model will be available in white, black, blue, yellow, coral and red colors. Pre-orders begin on October 19, and the phone will ship on October 26. For more info, head over to Apple.

Jeff Williams, Apple's chief finance officer summed up the pillars of the new watch as "staying connected, living an active life and looking after your health". The cameras are Dual OIS. For folks who follow Apple's naming conventions: It's an "S" upgrade, Apple's every-other-year cycle for big new launches. Certainly, games created to tap into the newly-more-potent GPU looked visually better than earlier iOS titles, though I suspect the extra turn of speed will be most valued in multitasking and combating the inevitable slowdown over time that all smartphones seem to suffer.

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With edge-to-edge displays, improved water resistance, and a camera that can 'carry out a trillion operations on every photo, ' Apple's latest iPhone line-up may be its most impressive yet. Apple demonstrated one app, HomeCourt, that uses the camera viewfinder to track and analyse basketball shots to provide real-time feedback that can help players improve their technique.

What can you do with all that handsome iPhone Xs Max screen?

The iPhone XR is also able to take Portrait Mode photos, despite the fact that it has only a single camera.

Similarly, Apple's 512 GB configuration should reassure those with deep enough pockets that they'll have all the room for 4K media and more that they might gather over the lifespan of the device.

Lastly, Apple also introduced its new Apple Watch Series 4, which is available in two different sizes (40 mm and 44 mm) and two new colours (stainless and gold stainless).

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