Netflix Is Apparently Testing A Higher Price Option Labeled 'Ultra'

05 July, 2018, 06:41 | Author: Ann Santiago
  • Netflix

Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan.

The new subscription tier was first discovered by the Italian website TuttoAndroid.

According to a report from Tutto Android, the Ultra subscription tier will be priced at €16.99. In a move that would surely cause anger, some users noted that the Premium plan's number of screens had been reduced to just two.

However, other Italian users were reduced down to streaming a maximum of two screens and without HDR support. The current rate for the Basic plan in Italy is EUR 7.99, with EUR 10.99 and EUR 13.99 for Standard and Premium. No word yet as to when the Netflix Ultra plan will be introduced in the U.S. or Canada.

A spokesperson from Netflix confirmed the tests to CNET, saying: "We continuously test new things at Netflix and these tests typically vary in length of time".

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Those opting for the most expensive "Premium" plan now get access to content in 4K Ultra HD and the ability to view on four screens at once.

The Ultra plan option may not be implemented broadly and, at the testing stage, not all users will automatically see it as an option.

Although the new Netflix Ultra plan is just being tested, it could also become an actual new tier if it's applied to everyone. Pricing and feature details could change - hopefully for the better. So what does the Ultra tier get you, what do the others lose and is this good news or bad?

There's now not a whole lot of information out about the new tier, but we do know that is called "Ultra" and it will allow users to watch the latest binge-worthy show on four screens at one time. However, with the platform now the most popular way of watching video content on TV in the US, Netflix won't be concerned.

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