Buying Election Ads On Google Will Now Require ID Verification

08 May, 2018, 02:22 | Author: Mable Gonzales
  • Kent Walker headshot

Kent Walker, Google's Senior Vice President, in his blog post on Friday has announced Google's new rules for the verification of political advertising buyers and the related transparency reports.

"Our work on elections goes far beyond improving policies for advertising", boasts Walker. The Chocolate Factory, along with Twitter and Facebook, has taken heat for its role in helping both foreign and domestic political groups in the United States covertly spread dubious (some would say "fake") news sites with the aim of influencing election outcomes and swaying public opinion on key issues. What this means is that advertisers will have to furnish their government-issued ID and other key information before they're allowed to buy election ads on Google. Once purchased, political ads will also have to display who is paying for them.

According to Axios, this comes as no surprise.

However, the new policy will cover ads that relate to candidates and not ads that related to specific political issues.

We are also working across the industry and beyond to strengthen protections around elections. Starting this summer, Google will launch a new Transparency Report that focuses specifically on these election advertisements.

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"We've partnered with the National Cyber Security Alliance and Digital Democracy Project at the Belfer Centre at Harvard Kennedy School to fund security training programmes for elected officials, campaigns, and staff members", Walker said.

The move comes after Russians used social media platforms to buy ads and spread content to influence the 2016 presidential election - a move intelligence officials said could put future US elections at risk.

Facebook isn't the only one with too much of your data.

Mark Zuckerberg, Founder and CEO Facebook, was also criticized by Congress and others for Facebook's election ad failings in 2016 and the recent Cambridge Analytica scandal. The social network also added a requirement that pages with large numbers of followers be verified, to make it harder for people to use fake accounts to influence politics.

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