Facebook Sued For Collecting Data On User Faces

17 April, 2018, 20:29 | Author: Kathy Ellis
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But while some questions were elementary, others left Zuckerberg unable to offer clear explanations or specific answers. "While there is no maximum, high impact bug reports have garnered as much as $40,000 for people who bring them to Facebook's attention", Greene said.

Privacy concerns have swamped Facebook since it acknowledged last month that information about millions of users wrongly ended up in the hands of political consultancy Cambridge Analytica, a firm that has counted US President Donald Trump's 2016 electoral campaign among its clients.

The Federal Trade Commission and British regulators are justifiably investigating Facebook's data gathering and sharing activities, but 37 states' attorneys general, who no doubt are prowling for votes and prospecting for another big tort settlement, have jumped into what should be a federal and worldwide regulatory issue.

Facebook says many other websites and apps use its services to make ads more relevant, including social plugins (the floating Like/Share buttons); using Facebook as a login to their sites/apps; Facebook Analytics; and the company's ads/measurement tools. This law is designed make tech companies like Google and Facebook comply with rules regarding the protection of their customers' data. It's also unclear whether the suit will force Facebook to change how it handles biometric data, but Shawn Williams, a lawyer for the Facebook users, predicted it could be pivotal.

Last week, Facebook CEO Mark Zucker appeared before the US Congress to shed light on this leaks.

Although Zuckerberg didn't elaborate, the concept would be similar to what both video-streaming service Hulu and music-streaming service Spotify already do by offering a free version supported by ads or a commercial-free version that requires a subscription.

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He added: "So when a website uses one of our services, your browser sends the same kind of information to Facebook as the website receives".

During questioning, it was revealed by Zuckerberg that Facebook doesn't just track the data and usage of its registered users. We don't sell people's data. When you manage to nail a page down (try facebook.com/privacy/explanation), it's long enough that your average user isn't going to take the time out of their day to comprehend it.

The company yesterday published a blogpost, where its product manager David Baser said that Facebook collects data about web users who aren't even logged into Facebook.

The blog post states that it is not just Facebook that collects such data. Cookies help with identifying unique visitors and recognize which visitors are Facebook users to provide aggregated demographic information such as age and gender.

Most of this isn't new information, but it's part of Facebook's initiative to be more transparent with the government and its users about how the data it collects is shared.

"This is the largest amount I've seen in the five years I've been looking at the Fortune 100 studies", said Dan Marcec, Equilar's director of content and communications, of Zuckerberg's 2018 figure. Even GDPR, so far, has failed to help users lay their hands on their own most valuable data.

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