Zuckerberg Admits Facebook Collects Data on Non-Users
16 April, 2018, 12:03 | Author: Mable Gonzales
While it is owned by Facebook, he said Instagram is a powerful marketing platform. Ben Lujan asked him whether or not Facebook collected data on users who did not have an account. He didn't mention whether those other apps included Facebook's own Messenger, as well as Instagram and WhatsApp, which are also both owned by Facebook.
"It's wonderful for us seniors to connect with our relatives", said Congressman Gus Bilirakis, R-Fla.
The CEO of FacebookMark Zuckerberg vowed to revamp Facebook and had said the company would ensure that its platform is not misused to influence elections in India and elsewhere. He answered most of his questions carefully, starting each response with the word "Congressman", "Congresswoman" or "Senator".
"Mr. Zuckerberg, would you be comfortable sharing with us the name of the hotel you stayed in last night?"
"Um", Zuckerberg said. He paused, smiled awkwardly, shook his head and licked his lips.
You might wonder if anyone would share all that information.
"Senator, no, I would probably not choose to do that publicly here", Zuckerberg replied. Maybe more than I should. Zuckerberg did not respond. "Facebook said that Cambridge Analytica has been shut down", said Rudiantara. In an effort to make amends the company is contacting the 87 million users whose data was obtained by Cambridge Analytica, the outfit that has come under fire over the way its business operates and the ways in which it has used data to manipulate voters in elections around the world. The GDPR, aimed at bringing stronger data protection and more data privacy for citizens of the European Union, also has implications for United States firms that have a presence there. Roger Wicker said on Tuesday.
"Congresswoman, I don't remember if we had a financial penalty", Zuckerberg said under questioning by Colorado Rep. Diana DeGette. Next thing you know you're seeing ads for restaurants and cat toys.
Facebook CEO Mark Zuckerberg often came across as one of the smartest people in the room as he jousted with USA lawmakers demanding to know how and why his company peers into the lives of its 2.2 billion users.
Do see where I'm going with this?
Zuckerberg's hearing came after the Cambridge Analytica scandal.
Still, the attention Congress brought to the issue may be having an impact.
As Bloomberg points out, former Facebook employee Antonio Garcia Martinez has said this non-user data is "collected for growth reasons as well". How are we protecting our data? "And then we do the placement".
Elsewhere, a prominent Democratic digital ad consultant notes that Facebook hasn't reached out directly to communicate any of the changes it's making - whether by phone, email or Facebook - despite the fact he spent more than $1 million on Facebook ads previous year.
But Facebook isn't turning this personal data over wholesale to advertisers or third parties.
Some in the industry believe the developments at Facebook will lead to new regulation.
The best news for Facebook Inc. the company was that Zuckerberg ably deflected any challenges to the beating heart of its economic model: its hungry data collection and the fine-tuned targeted advertising based on that data.
Over the past half-decade, Swiss authorities have sent 361 data requests to Facebook, mostly related to the tracking of potential terrorist activities.
Cambridge Analytica is accused of using a quiz app to ask for data in this manner, before turning around and using the data it harvested for other purposes.
Since Turkey's 2016 military coup, President Recep Tayyip Erdogan's government has imprisoned thousands of critics, all but eliminated independent media and censored a great deal of content on the Internet.
The hearings generated much heat but little light, as was predicted by Zeynep Tufekci, a professor at the University of North Carolina and one of the keenest observers of Facebook and our evolving digital landscape.
Online users eviscerated Zuckerberg with a deluge of memes inspired by his testimony, mocking everything from his seemingly robotic appearance to the very deliberate manner in which he sipped his water. Revenue past year was $40 billion.
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