United Kingdom investigators search Cambridge Analytica's office

26 March, 2018, 02:30 | Author: Lynette Payne
  • Centre issues notice to Cambridge Analytica

Recent revelations about using individual data from Facebook without users' consent to influence United States presidential elections in 2016 has put UK-based Cambridge Analytica under fire.

After a hearing at London's High Court on Friday, Judge Leonard said he would give the reasons for his decision on Tuesday.

Brittany Kaiser, CA's business development director until two weeks ago, revealed it conducted data research for Leave.EU, one of the leading campaign groups, via the UK Independence Party (UKIP), according to The Guardian.

The data watchdog's investigation includes the acquisition and use of Facebook data by CA, its parent company SCL and academic Dr Aleksandr Kogan, who developed the app used to gather data.

The class action includes any U.S. Facebook users whose data was impacted by Cambridge Analytica's data breach and seeks compensatory damages, restitution and fees, and an injunction against Cambridge Analytica and the professor at Cambridge University named in the suit.

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Last week, media reported that the personal information of about 50 million Facebook users had been harvested without their permission by the Cambridge Analytica firm.

Cambridge Analytica has said it is willing to cooperate with the ICO in the probe.

A Houston, Texas, businessman filed a class action lawsuit in federal court Friday against Facebook for sharing personal data of almost 50 million Facebook users with Cambridge Analytica, a company accused of using the information to post targeted political ads for President Donald Trump. "As you will expect, we will now need to collect, assess and consider the evidence before coming to any conclusions". "In my opinion, I felt like we should say, 'this is exactly what we did'".

US lawmakers on Friday asked Facebook Chief Executive Mark Zuckerberg to come to Congress to explain to explain how the data got into Cambridge Analytica's hands, adding to pressure on the firm, which is under fire from investors and advertisers. Reuters adds that New Delhi's concerns arose when opposing Indian parties accused each other of using Cambridge Analytica services; one of the sides claimed the course of forthcoming election could be affected.

The investigation by the ICO is expected to intensify after they analyze the records and data held by Cambridge Analytica.



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