Listen to Lots of Music on YouTube? Expect Way More Ads
22 March, 2018, 02:15 | Author: Tracy Craig
A source close to the situation emphasized to Variety that YouTube is not increasing ads for most music users, but rather a specific subset who attempt to use the platform like a conventional "hit "play" and leave it running" paid music service.
Besides finding a new revenue source, YouTube hopes that a successful service will pacify music industry criticisms that the Google video network is harmful.
In a bid to lure users away from broadcasting services like Twitch, YouTube has finally launched a feature that lets users livestream from directly within the Chrome browser. Cohen apparently disclosed that users who treat YouTube as a music service by playing music videos for long periods of time will stumble upon more ads. The Line Of Best Fit said it was "the best debut we've heard in months", Pitchforknamed it "Best New Music", YouTube added it to their New Music This Week playlist (over 99 million subscribers), and more. However, there are still valid questions on whether users will pay for something they have long considered to be a free part of the internet. YouTube generated an estimated $10 billion in revenue previous year, nearly all from advertising, and could make even more if it sells subscriptions.
This is significant expansion, in terms of reaching potential YouTube advertisers who would have otherwise not had the resources to write, film and edit a professional ad for YouTube. YouTube does too, but at significantly lower royalty rates than dedicated music services. According to Cohen, a YouTube music service is in development to compete directly with Apple Music and Spotify. Videos that link to sites that sell gun accessories may also violate the site's updated guidelines, as well.
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"They will appreciate in time the advertising", Cohen said. He promises lots of videos, playlists and more. "Everyone is drunk on the growth of subscription".
However, the site as you might know it, is no more.
So much for changing the music industry's mind about YouTube.
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