Google brings Instant App technology to Android gaming

21 March, 2018, 08:22 | Author: Lynette Payne
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The rule will be applied to apps' User IDs (UID), which are unique identifiers that Android associates to each application when it's installed. Google even has a webpage showcasing the app alongside other AR experiments that other coders have created on using ARCore, Google's platform that lets Android developers easily build AR apps and games.

"Users who have historically abandoned instead of installing a game are instead trying the game out and then installing", Google Play product manager Jonathan Karmel told Engadget. In addition to this, Google Play now also showcases news and Youtube content related to the games most played. Well Google's decided they're a wonderful idea, which is why it's rolling out video ads to the Google Play store. In order to check out a new game, you have to download and install it first, which takes quite a bit of time and storage space on your phone, besides consuming data. With younger people getting easier access to smartphones, it is only natural that the number of people using them exclusively to play games will increase. Tapping on it will load a part of the game online.

Google lists a handful of apps that support Instant apps, including Skyscanner, NYTimes Crossword Puzzle, Buzzfeed, Onefootball, Red Bull TV, and the UN's ShareTheMeal app. You can play a brief two-game tutorial for Clash Royale, which is enough to know what the gameplay is like. While the game mechanics are the same for full-version downloads and Instant games, the latter restrictions the amount of time a user can spend playing.

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The Google Play team explained that instant apps were a response to the need to remove the steps required to install game titles.

In the past years, Google has been working on extending its reach to all major industries, and it has succeeded in becoming the dominant player in each market.



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