Facebook suspends Cambridge Analytica, firm linked to Trump campaign

18 March, 2018, 02:14 | Author: Lynette Payne
  • Facebook suspends Cambridge Analytica the data analysis firm that worked on the Trump campaign		
			
		Jonathan Shieber					Taylor Hatmaker		
	9 hours

That, as it turns out, is the number reported by a New York Times story on Facebook and Cambridge Analytica published Saturday, citing documents and people familiar with the collection and use of the data.

Facebook has announced it is suspending Cambridge Analytica, a data firm with ties to President Donald Trump's campaign, over concerns about violations of the social media site's policies.

He said that "no data from GSR was used by Cambridge Analytica as part of the services it provided to the Donald Trump 2016 presidential campaign".

"We exploited Facebook. and built models to exploit what we knew about them and target their inner demons".

The revelation comes via whistleblower Christopher Wylie, a founder of Cambridge Analytica who left in 2014 but remained a key member of data harvesting team.

The data firm which helped Trump to win, has come under strict scrutiny in the probe into Russian election interference.

He created an app called thisisyourdigitallife which was presented as a "a research app used by psychologists" and promised to give a personality prediction.

"It's part of our ongoing investigation into the use of data analytics for political purposes which was launched to consider how political parties and campaigns, data analytics companies and social media platforms in the United Kingdom are using and analysing people's personal information to micro-target voters".

Several hurt as vehicle hits crowd in West Bank
Israel accuses Palestinian officials of encouraging such attacks through incitement and refusing to accept Israel's existence. Gaza's rulers, the Islamic militant group Hamas, issued a statement praising the "operation" but did not take responsibility.

The app was downloaded by about 270,000 people. Facebook removed his app and demanded that he and those he shared data with certify the records were destroyed. "We will take whatever steps are required to see that this happens", Facebook vice president Paul Grewal said in a statement.

Facebook told the companies which bought the data to delete it immediately, and said it was given assurances the information would be destroyed.

Facebook issued a statement Saturday underscoring that its policies now prevent a repeat of what Kogan and Cambridge Analytica did. It added, "Cambridge Analytica convinced Parscale to "try out the firm". The company claims to build psychological profiles based on personal details from millions of Americans that can categorize individual voters.

Cambridge Analytica has denied any wrongdoing, saying that although it had hired Kogan to carry out research, it deleted his information when they learned it had been obtained under suspicious circumstances.

A whisteblower, who helped found the data firm, has explained how the largest data leaks in the social network's history allowed the company to exploit the private social media activity of a huge swath of the American electorate. In a statement given to The Observer, the social media company claims Kogan's app "gained access to this information in a legitimate way and through the proper channels" but "did not subsequently abide by our rules" as the info was passed along to third parties.

CNN reported that no one from the Trump campaign was copied on the email, the sources said.

Cambridge Analytica says it uses "behavioural microtargeting", or combining analysis of people's personalities with demographics, to predict and influence mass behaviour.

According to the Times, ahead of the 2014 midterm elections, Cambridge Analytica received a $15 million investment from Republican donor Robert Mercer, and "wooed" his political adviser Steve Bannon.

Recommended:



Popular

Wang Qishan elected Chinese vice president
Xi, who leads the ruling Communist party , was also reappointed as head of the government commission that commands the military.

Jeremy Corbyn backs his spokesman on Russian Federation
The Labour briefing had close echoes to the Russian government's response to the UK's condemnation. Jeremy Corbyn's Russian Federation problem just got worse. "He must now sack him".

Florida State routs Missouri, advances in NCAA Tournament
In fact, he said that his son wants to make a decision, but "we're holding him back". "We were just playing hard", Porter said. The 2018 NCAA Tournament's second round is set - well, nearly (that Missouri-Florida State game isn't quite over yet).

Trump signs US-Taiwan travel bill despite China warning
Each evening at 1830 UTC, DW's editors send out a selection of the day's hard news and quality feature journalism. China strongly opposes the new law.

Sentencing awaits 20-year-old mom who killed boyfriend during YouTube stunt
Paulita Ruiz said it was a reminder of how foolish it is to take the risks Ruiz and Perez took just for internet fame and wealth. She told Perez that she missed the "funny, crazy, outgoing" Ruiz who took her on vacation in Arizona previous year .

Family: 27-Year-Old Worker Still Missing In Chemical Plant Explosion
The flames have subsided at the site except for some hot spots, and the highway on which the plant is situated has reopened. Cresson Mayor Bob Cornett told CBS that the liquid chemical plant manufactures products like soap, which is an acid.

Google Now Includes Accessible Routes
Select this option, and then your navigation directions will be updated to include only options that are wheelchair-friendly. The "wheelchair accessible" routes have been rolled out at major metropolitan transit centres around the world.

Wilshere can be crucial but Hart faces battle, says Southgate
There was no place in the 27-man squad for defenders Chris Smalling, Michael Keane or Gary Cahill. Harry Kane is sidelined with an ankle injury that will keep him out until next month.

Pelosi Statement on the Passing of Congresswoman Louise Slaughter
Most recently, Luthi covered health reform and the Affordable Care Act exchanges for Inside Health Policy. She also worked on legislation to ensure women and minorities were included in federal health trials.

Kiwi Sam Waardenburg's Miami ousted by buzzer-beater in NCAA
Gonzaga avoided a valiant surge from UNC-Greensboro to keep from becoming March's first upset, but Miami wasn't so lucky. Loyola look like a confident, experienced group in the first half when they raced out to an early lead.