Apple's streaming music service hits 38M paid subscribers

14 March, 2018, 00:35 | Author: Lynette Payne
  • Entertainment Spotify South Africa launches only R60 per month for Premium
By Edward Swardt- 12 March 2018 0

Apple SVP of internet Software and Services Eddy Cue stated that the Apple music has gained two million new subscribers in a month at an interview at South by Southwest festival.

Similar to Apple Music and Deezer, who already operate in Israel, Spotify will charge 20 shekels a month for a premium subscription. He going on to add that another 8 million subscribers are now listening to Apple Music on a trial basis.

"The home of music is here" were the words of Spotify managing director Michael Krause at the company's South African launch on Tuesday. However, Spotify is the world's biggest streaming music company with more than 70m paying customers and offers a range of music discovery tools favoured by its fans.

The service is free for the first month and then is R59.99 per month after the trial for the premium membership. Google does not release paid subscriber numbers for its service, Google Play Music. Spotify free allows users to listen to free music forever, but at the expense of ads popping up.

In addition to paid subscribers, Apple also lays claim to 8 million users that are now in a three-month free trial period.

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The filing by the Sweden-based firm for a direct listing as SPOT on the New York Stock Exchange showed revenue rose 39 percent to 4.09 billion euros ($5.05 billion) in 2017.

Speaking at SXSW, Cue said the Texture acquisition is part of the company's Apple News venture to curate quality journalism content from trusted sources.

Streaming the service will consume 10.8MB per hour at its lowest setting of 24KBps, which is the same as radio, said Claudius Boller, Spotify's MD of the Middle East and North Africa (MENA) region.

The Spotify app is also now available in the Google Play Store for Android phones.

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