Google sold Zagat, but it'll probably be OK

07 March, 2018, 00:11 | Author: Tracy Craig
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Google bought Zagat in September 2011 after a spat with Yelp, in which it claimed Google was importing user reviews on the Google Places page without providing any links back.

Google Maps is one of the most popular and reliable mapping/navigation services, but it's not without its faults. Google started shopping around the Zagat guide as parent company Alphabet began pruning its portfolio of non-core businesses, Reuters reported in January.

In 2016 Google unveiled a new look for Zagat's website and an app that provided suggestions based on users' locations and the time of day.

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Beato echoed the sentiments of Chris Stang, The Infatuation co-founder and CEO, who said that the acquisition was indeed a huge opportunity as seldom there is an iconic brand like Zagat to be available.

The Infatuation, which uses an in-house team of reviewers to write up restaurants in major cities like New York, San Francisco, Los Angeles and London, is picking up the service for an undisclosed amount. The Infatuation will introduce Zagat to its highly engaged, millennial audience and will leverage the social capital which they have earned since their launch nine years ago to help grow the Zagat brand. It popularized the branded hashtag #EEEEEATS on Instagram and runs food-related accounts on image-sharing app.

Nina Zagat said the deal would provide a healthy future for the company. Nina Zagat, the former owner of Zagat said, "Tim and I are very excited for Zagat's next chapter with The Infatuation", she said. Now, thanks to a report from The New York Times, we know where Zagat is heading. "Their innovative approach, and their passion for helping people discover great restaurants and for building community lines up exactly with what we built with Zagat from the very beginning". "It is the ideal complement to what we have been building at The Infatuation".

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