Box-Office Weekend: Black Panther Wins Another Weekend

01 March, 2018, 14:09 | Author: Lynette Payne
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After raising thousands of dollars, a group of Jersey City students were brought to the Newport movie theater for a screening of "Black Panther".

Unsurprisingly, those second-weekend numbers come with their own set of records.

Surpassing Marvel's Ant-Man and Doctor Strange, Black Panther has earned the title of Marvel's 10th highest grossing film.

In reaching the $400 million mark on its tenth day in the market, "Black Panther" ties "Jurassic World" as the second-fastest film to reach the milestone. It was the highest grossing film of Presidents' Day weekend with a massive $202M haul.

Part of the film's box office success can be contributed to its cultural significance as the first Marvel Cinematic Universe movie with a black lead and a almost all-black cast, a topic that some of the film's stars have discussed in the past. It seems to be just a matter of time before the film surpasses the $1 billion mark.

"Black Panther" is now being shown in theaters.

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According to tracking service PostTrak, the audience make-up this weekend was 37 percent white, 33 percent black, 18 percent Hispanic, and 7 percent Asian.

The film stars Chadwick Boseman as T'Challa / Black Panther, alongside Michael B. Jordan, Lupita Nyong'o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, Angela Bassett, Forest Whitaker, and Andy Serkis. The well-reviewed comedy, which features the pair as an overly competitive couple who gets in over their heads when their regular game night turns into a night of crime and craziness, pulled in $16.6 million, above initial $12 to $14 million expectations from the studio.

Directed by John Francis Daley and Jonathan Goldstein, the story follows a couple whose regular game night with friends suddenly turns into a real-life murder mystery. The sci-fi thriller "Annihilation", starring Natalie Portman, only earned around $11 million.

To give some context, from week one to weeke two Batman v Superman: Dawn of Justice and Star Wars: The Last Jedi dropped nearly 70 per cent, and Captain America: The First Avenger and Harry Potter and the Deathly Hallows, Part One, for example, dropped around 60 per cent.

Not only to they have to count the rapidly rising stacks of cash from the box office, but they also have to count the ways the new superhero smash is approaching several box office records.

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