The research firm said it expected the first-ever decline in the 18-24 age group in the U.S., a drop of 5.8 per cent this year. That means that for the first time, less than half of USA internet users in that age group are expected to use Facebook at least once a month in 2018.
This demographic shift has been on the Facebook radar for some time now, but previously the brand could rely on platform shifters to move to Instagram, which Facebook also owns. On the other hand, Snapchat will be used by 43% of these younger users, more than double the rate of three years ago. In 2018, 83% of social network users aged 18-24 will be Facebook users, this share will drop to 81.5% by 2021.
The number of U.S. Facebook users who are 11 and younger will decline by 9.3 percent in 2018, the survey said. What's more, some of the youngest kids in the USA will bypass signing up for Facebook altogether, a group dubbed the "Facebook nevers".
The report adds that while Facebook has so far been able to keep hold of younger users as they switch to other services such as Instagram, which it bought in 2012 for US$1bn, defectors are now increasingly heading to rival Snapchat.
The research firm released Facebook usage estimates for 2018 on Monday, and expects that Facebookwill lose about 2.1 million users in the US under the age of 25 this year.
Overall about 2.8 million USA users under the age of 25 stopped using Facebook.
While Facebook is still adding users overall, most of these are in older age groups.
Of course, "that's the predicament Facebook is in", Williamson notes.
Still, for a company like Snapchat that's confronting the Facebook empire, any gains help.
While the number of teen users dropped considerably between 2015 and 2016, 13.57% more seniors (65+) joined the platform, from 13.3 million in 2015 to 15.1 in 2015.
A survey in the United States previous year appeared to support this theory, finding that among teenagers, Snapchat was far and away the most popular social network.
But the fact that eMarketer is predicting declines across the board is a bad sign for Facebook regardless.
Facebook use among those younger than 12 will decline 9.3% in 2018, eMarketer predicts. But now, they are flocking to Snapchat, and the ephemeral photo-sharing app's recent redesign is expected to accelerate this exodus. Facebook wants youngsters who can be sold to in future years, when they are going through middle age and making bigger purchasing decisions.
But Snapchat could end up facing a similar problem as it seeks to increase its user base and reach all ages.
Iraqi forces are backed by an worldwide coalition led by the U.S. , which pounds militant strongholds from the air. Iraq reopened to foreign investment after 2003, with most spent on increasing its oil and natural gas production.
Recent signing Lassana Diarra is expected to come into the PSG line-up against the club he represented between 2009 and 2012. Defensively, however, he was caught out of position on several occasions, especially during Spurs' 3-1 win at Wembley.
I think they're going to look askance a lot more at the information that's attempted to be passed in social media ... King implored Trump to combat the Russian threat, suggesting interim reports between government agencies.
A strong press contingent was also waiting outside Zuma's official residence, Mahlamba Ndlopfu, close to the Union Buildings . Mbeki did not contest the order and Zuma became president after elections the following year.
He's a lot more comfortable now, which is promising, but what's not promising is the degree of discomfort he was in. Then again, if anyone knows how to get under the hosts' skins it should be Italy's wily Irish coach, Conor O'Shea.
The Indiana Department of Transportation resorted to sending teams of as many as four plows simultaneously to clear some highways. Federal agencies in Washington D.C. were also opening two hours later than normal. "It will have prolonged snowfall", he said.
If one of the goals of a negotiating strategy is to make the other side sweat a bit, Notley's wine ban was effective. He also says he doesn't have any current plans to go to Alberta to talk to Notley face-to-face.
The internet is enthralled by the Obamas' official portraits
Wiley, who is a Los Angeles native, previously had a series of works featuring hip-hop artists displayed in the National Gallery. It's a historic time in America that was perfectly positioned for its debut during Black History Month of 2018.
Krewe Parade rolls through the streets of Alexandria
If you're planning a Mardi Gras trip this year, you'll likely have to settle for walking the streets instead of riding down them. It also important to note that slavery and racism drove Black folks to form their cultural styles for celebrating Mardi Gras.
House GOP works to avert shutdown
Chuck Schumer, the leader of the Senate Democrats, said the deal should break the cycle of partisan fights over spending. Pete Sessions, Texas Republican and chairman of the House Rules Committee, which sets the parameters for debate.
Frank Reich to be new Indianapolis Colts head coach
The Eagles offense cruised through the playoffs despite having to turn to quarterback Nick Foles after Carson Wentz was injured. "We are extremely excited to announce Frank Reich as head coach of the Indianapolis Colts ", said Colts owner & CEO Jim Irsay.