Snapchat faces backlash after app redesign

14 February, 2018, 20:03 | Author: Tracy Craig
  • Snapchat Now Lets Users Customize Their Filters

Interest in Facebook is waning among young Americans, eMarketer said in its note on Monday, estimating a 5.8 percent decline this year in Facebook U.S. users aged 18 to 24 years.

Snapchat is starting to tell creators how well their stories are doing: Snap Inc. announced the launch of a new analytics feature Wednesday that will tell Snapchatters with sizable audiences how their stories have been performing, as well as who is looking at them. The stats include demographic information, like age and locations, as well as contextual details comparing their followers to others on Snapchat.

Some Snapchat users have this complain that the app was automatically updated, and they have lost some of the archived messages or data popularly known as Memories.

The update separates the "media content" from that of friends, a move aimed at avoiding problems faced by social media rivals Facebook and Twitter on proliferation of misinformation. Whether it's a celebrity, a stranger or even a "friend", sometimes it's impossible to resist the urge to screenshot their Instagram stories. Now if say, your grandma, wants to check out what's happening downtown she can fire up the ol' desktop, head to map.snapchat.com and watch app user's uploaded snaps. It means creators will have greater insights into who is actually following them on Snapchat so they can tailor their content accordingly and, ultimately, make more money.

Oxfam boss 'deeply ashamed' of charity's behaviour
She will also seek to confirm they have referred all concerns about specific cases and individuals to the relevant authorities. If Oxfam doesn't fully cooperate "then I can not work with them anymore as an aid delivery partner", she said.

If you're a brand or influencer with a verified account, however, your Stories now appear in a dedicated space in the "Discover" section of the app that used to be reserved exclusively for publishers.

Still, it hasn't been bad news for everyone.

But, with such a strong backlash against the redesign, the more important question is whether tools like this will be enough to persuade Snapchat's most popular users to stick around long enough to find out.

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