Amazon's super bowl commercial featuring celebrity stars goes down a storm

07 February, 2018, 02:05 | Author: Lynette Payne
  • It’s “Soup”-er Bowl Sunday with Bridget Lancaster of America’s Test Kitchen

It's an amusing 90 seconds that features celebrities like Gordon Ramsay, Rebel Wilson, Anthony Hopkins, Cardi B and the world's wealthiest man, Jeff Bezos himself.

Amazon has found a clever way of not accidentally awakening the Alexa-powered speakers.

The ad featured "Alexa" losing her voice while delivering the weather report for Austin, Texas.

Despite the shaky ratings the NFL has suffered during the football season this year, millions of people are still expected to tune into Super Bowl LII on Sunday.

Now the retailer didn't specify how this works exactly, but as Bloomberg notes, there are two techniques at play here. Then the Echo can compare live commands to the acoustic fingerprint of the snippet to determine whether the commands are authentic. The other measure is that an ad can let Alexa know to ignore its wake word via an inaudible acoustic signal. Hopefully, the game is close and shaping up for an exciting finish as fans will be glued to their TV screens to see the new spot for Amazon Alexa.

Sensex cracks over 839 points the day after Budget presentation
By 12:40, seconds after the Finance Minister uttered Long Term Capital Gains Tax in the Parliament, the enthusiasm was skittled. The upward revision to the fiscal deficit target to 3.3 percent from 3 percent for 2018-2019 also dampened sentiment.

Asphyhackr speculated that Amazon could be tipping Alexa off to ignore certain commands if it detects artificial gaps or bumps in the spectrum.

Amazon's return to the Super Bowl for its Alexa voice assistant has won USA Today's annual Super Bowl Ad Meter, which asks online volunteers to rate ads on a score of 1 to 10.

A spokeswoman for Amazon doesn't say how this will be possible, only mentioning that the company does alter its Alexa advertisements "to minimize Echo devices falsely responding in customer's homes".

The commercial kicks off with Alexa coming down with a cough and being unable to talk. So no need to unplug your Echo speaker if you don't want to be disturbed by it waking up unnecessarily.



Syria: Turkish forces attacked, one killed
The Syria Civil Defence, whose rescue workers are commonly known as the White Helmets, earlier put the death toll at about 30. Turkey on January 20 launched "Operation Olive Branch" to remove YPG militants from Afrin.

Amazon To Remove Ads From Prime Exclusive Smartphones With Update
ALSO: This update to an experience with no ads on the lockscreen will also apply to users that already own Prime Exclusive Phones. Previously, getting a phone through the program meant you couldn't customize the background wallpaper of the lock screen .

High levels of mobile phone radiation causes tumours in rats
Years of research have gone into figuring out the cancer risks of holding cellphones so close to our vulnerable human bodies. Jeffrey Shuren said, "The current safety limits for cellphones are acceptable for protecting the public health".

Furious over budget allocation to AP, TDP MP dresses like 'Narad Muni'
The Telugu Desam Party-BJP coalition is letting the party leaders' mind rambling in varied directions. However, the Shiv Sena has not officially confirmed the telephone call.

Palestinian shot dead by Israeli army during West Bank raid
The Peace Now settler watchdog blasted the proposal's adoption as a "cynical exploitation of abominable murder". Scores of Palestinians threw stones at the Israeli forces as they moved into Burqin, Reuters reported.

South Africa's President Jacob Zuma under mounting pressure to quit
This is reportedly an indication that Zuma refused to resign during Sunday's meeting, which ended at 10pm. "The ANC top six have held them at president Zuma's guesthouse".

Kane's 100 Premier League goals: The Opta breakdown
The spot-kick was Tottenham's second of the match after Kane was adjudged to have been fouled in the 83rd minute. If you recorded Liverpool v Spurs then we'd advise you fast forward to the 80th minute.

Assam Summit is a boost to northeast, says, Jitendra Singh
Power schemes worth more than INR 10,000 crore have been initiated in the northeast. Elections are due in three northeastern states in February.

England bring back Te'o for Italy opener
With Italy's defence at sixes and sevens, Farrell scooted through a big hole to score his sixth try in 54 Tests. He was replaced by Danny Care , who became England's joint most-capped scrum half with Dawson on 77 caps.

More People Now Die From Prostate Cancer Than Breast Cancer
About 40,000 women die of breast cancer every year in the US , according to the Centers for Disease Control and Prevention . And she said that doctors routinely test the tumors of patients to assess the cancer's risk of recurrence.