Kantar: Apple's iPhone X dominated sales over the holiday period

31 January, 2018, 10:59 | Author: Lynette Payne
  • Kantar: Apple's iPhone X dominated sales over the holiday period

We have been hearing about Apple's small screen smartphone iPhone SE 2 or the successor of iPhone SE that was released in 2016 since previous year but it's still like a mirage with the Cupertino giant not revealing anything about it.

If rumors are anything to go by, the iPhone SE 2 may be getting an update in the current year. Samsung makes the OLED panel for the iPhone X which is said to contribute to the extremely high 999 dollar cost of the iPhone X. Kuo indicates that Apple might not have enough development resources to be in charge of launching another iPhone. However, Apple has reportedly sliced this target down to half i.e 20 million.

Lamenting how "They always do this when things aren't selling well", the source further confirmed that Apple has reduced orders for several of iPhone X's most crucial components by 60%.

In addition to the new home screen, some of the other features delayed until 2019 include updates to apps like Mail as well as features around the taking, editing and sharing of photos, according to Axios. Kuo suggests that Apple wants to avoid that kind of delay in 2018. Holiday sales were expected to be great but after sales declining, Apple has decided action.

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The premium LCD model is expected to maintain the same camera "notch" as on the iPhone X. The Face ID array will be present as well.

For comparison, Apple shipped 29 million iPhone X units in the fourth quarter of 2017, found out by Singapore-based market research firm Canalys. Apple's newest iPhone and iPad software - iOS 11- has been particularly riddled with bugs, which Apple has continued to fix throughout the past year. John Thune (R-S.D.), have also questioned Apple about the slowdowns.

AAPL stock tumbled by about 2% to as low as $167.07 in intraday trading on Monday, which represents its lowest level in at least a month. Before the iPhone X release, the company also debuted the iPhone 8/iPhone 8 Plus, two phones that bring minor improvements when compared to the iPhone 7 and Plus version.



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